One thing I don't like is that Ahrefs sometimes does not provide exact keyword search volume. Instead – it provides approximate numbers which confuses us in cases when we think a keyword should get more traffic that it actually does once the SEO content is published. To get the most up to date and exact numbers, you'd better off use Google's keyword planner.
Another function included in the backlink profile section is the data for Referring Domains. Basically speaking, it shows you the number of websites that are linking to the domain you’ve inputted in the search bar. So, in this instance, I’m using seo-hacker.com as the target website/URL, and the number of referring domains is shown with the corresponding details you will ever need:
The errors in technical SEO are often not obvious, and therefore one of the most popular. Mistakes in robots.txt and 404 pages, pagination and canonical URLs, hreflang tags and 301 redirects, http vs https and www vs non www versions: each of them can seriously spoil all efforts to promote the site. One quality SEO website analysis is enough to solve all the main problems in this part forever.
The total number of backlinks and their quality pointing to your complete website result in the overall authority of your domain. The external links that all point to a specific page will help this page to rank in the search engine results (SERPs). The relevance and quality of an external link are very important factors when you like to measure the impact / value of an link. To find out more about quality links have a look at this article on: the Official Google Webmaster Central Blog – https://webmasters.googleblog.com/2010/06/quality-links-to-your-site.html
Thank you for the great checklist. It is really useful and gave us a couple of new hints on optimization process. We’ve been using WebSite Auditor and found it exremely helpful in site’s structure and content analysis, bringing all the statistical information on the validation errors, social mentions, duplicate stuff, etc. under one roof. Still there is so many different SEO information you sometimes cannot understand what to start with. Fortunately you answered this question. Thank you again!
Ahrefs boasts the best link database among any system out there. It does most everything -- link monitoring, alerts, calculated metrics, the richest clickstream blend out there, and much more. Its UI is cluttered in a good way and the company has quick and polite support. And Tim Soulo -- the public face of Ahrefs -- has done a ton of good for the SEO community.
We realize that when you make a decision to buy SEO Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Ahrefs reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Ahrefs. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.
Keyword Tool is the best YouTube keyword tool alternative. It uses YouTube autocomplete feature to generate highly relevant long-tail keywords about a particular topic. YouTube autocomplete, just as Google autocomplete, was created to make the user experience better. It helps users find videos faster by recommending related keywords when they start typing in their search query.
Thank you for the great checklist. It is really useful and gave us a couple of new hints on optimization process. We’ve been using WebSite Auditor and found it exremely helpful in site’s structure and content analysis, bringing all the statistical information on the validation errors, social mentions, duplicate stuff, etc. under one roof. Still there is so many different SEO information you sometimes cannot understand what to start with. Fortunately you answered this question. Thank you again!
This feature can definitely help your SEO campaign, specifically, your link building campaign because you now have the capability to see all of the domains that removed your link from their content, and you can contact the webmaster to see if you can reclaim the lost link – this means that you now have the opportunity to either improve or continue your outreach and overall link building goals.
Ahref, i love teh most as it is teh most accurate keyword analysis tool, it is fast and provide you with valuable Data , so based on it you acn define your own content staretyg, without propoer planning, and Atcion plan chanecs are the data you download from arefs, would only save on your drive . Define an Action plan and use data in your inbound marketing asap you acn, it is teh only way to succeed. Best of luck
If you're okay with the pricing they offer – Ahrefs is the perfect solution for any content creators out there. You are able to step up your SEO game with data on number of backlinks as well as info on that particular site. But before you start using Ahrefs, try out what Google already offers first, maybe it will be enough for you in the beginning.
What does it mean for a site to be SEO friendly? It goes beyond just posting quality content (though that’s a very important part!). There are all kinds of ways big and small that can prevent your site from being seen by search engines and thus by users. Our free audit tool begins by looking at some of the most important facets of your website you might not even be aware of.

Ahrefs also helps users dig deep into their competitors’ search traffic with the Positions Explorer tool. You can easily see the keywords the competition is ranking for in the search engines as well as the keywords they are spending on for their advertising and marketing campaigns. Even better, you can see the flow of organic and paid traffic they are receiving.

A little expensive. Support responses can be slow. Interface can be rather confusing although they recently improved it a lot (see above re: regular updates). I couldn't get the Chrome Extension to work in any of my installations of Chrome, so I still use competitor toolbars in my browser. You can't ever change your login email address thanks to the billing system, so choose carefully.
AHREFS is certainly a great tool for bloggers and internet marketers. You have explained every functionality in great detail. I liked the link intersection part. It provides ou with a great opportunity to get backlinks from sites which are usually linking to your competitors. Further, its adds to the fact that these types of backlinks would be easier to get as compared to the ones that we search manually for any website. Plus, these would be niche specific too!
Keyword Tool is the best YouTube keyword tool alternative. It uses YouTube autocomplete feature to generate highly relevant long-tail keywords about a particular topic. YouTube autocomplete, just as Google autocomplete, was created to make the user experience better. It helps users find videos faster by recommending related keywords when they start typing in their search query.
Ahrefs also helps users dig deep into their competitors’ search traffic with the Positions Explorer tool. You can easily see the keywords the competition is ranking for in the search engines as well as the keywords they are spending on for their advertising and marketing campaigns. Even better, you can see the flow of organic and paid traffic they are receiving.
Brian, I’m going through Step 3, which is referring to the one version of the website. I found a very good free tool (https://varvy.com/tools/redirects/) to recommend. It checks on the redirect and gives you a visual number of hops. More hops mean more delay. For example, if I use your manual method to check on https://uprenew.com, all looks good. However, if I use the tool and check, I realize there is an unnecessary 1 hop/delay, whereby I can fix it. Hope this helps. : )
Great article. Before reading this I was practically sold on SEMrush. However, after reading this article and the comments from other readers, I’m realizing I shouldn’t be so quick to pull the trigger and that Ahrefs may in fact be what I’m looking for. I will most likely do the trial period for both before deciding, but this article definitely opened my eyes to Ahrefs possibly being my best option (instead of SEMrush). Thanks for taking the time to write this article. Great work.
Now keep in mind that, based on their stated crawling guidelines, the stronger links from stronger sites tend to get crawled more frequently so the spammiest of the spammy link approaches might not get picked up on. For that level of deep research a historical report from Majestic SEO and a link status checker, like Advanced Link Manager, is likely a better bet.
As of September 2014, YouTube's own keyword tool stopped working. It was moved over to Display Planner's AdWords video keyword suggestions. To use it, you need to have an Google Ads account. Just like the non-existent YouTube keyword tool, it was created to facilitate paid video and ads promotion. Which is why keywords that you will find there might not be closely related to the topic that you want to cover.
Great article. Before reading this I was practically sold on SEMrush. However, after reading this article and the comments from other readers, I’m realizing I shouldn’t be so quick to pull the trigger and that Ahrefs may in fact be what I’m looking for. I will most likely do the trial period for both before deciding, but this article definitely opened my eyes to Ahrefs possibly being my best option (instead of SEMrush). Thanks for taking the time to write this article. Great work. 

A few years back we decided to move our community forum from a different URL (myforum.com) to our main URL (mywebsite.com/forum), thinking all the community content could only help drive additional traffic to our website. We have 8930 site links currently, which probably 8800 are forum content or blog content. Should we move our forum back to a different URL?
There are numerous SEO tools out in the market, however, if link building is the topic at hand, then I honestly think that using Ahrefs is enough. Starting with the dashboard – just input the details of your site and your keywords, then it will give your potential competitors. It’s easy to use and it also has one of the best features for finding broken links, curating skyscraper articles, and link reclamation.
The Content Explorer is a nice addition for convenience, but it doesn't come close to replicating what a tool like BuzzSumo can do. Then again, it likely isn't intended to, but it's the one area of the product that feels like it might be a bit tacked on at this point. This isn't so bad though as the feature still offers a useful purpose, it's just that purpose is a little shallow.

Brian, I’m going through Step 3, which is referring to the one version of the website. I found a very good free tool (https://varvy.com/tools/redirects/) to recommend. It checks on the redirect and gives you a visual number of hops. More hops mean more delay. For example, if I use your manual method to check on https://uprenew.com, all looks good. However, if I use the tool and check, I realize there is an unnecessary 1 hop/delay, whereby I can fix it. Hope this helps. : )
I can recommend Ahrefs to anyone in search engine optimization, social media marketing or digital marketing. Ahrefs is perfect for keyword research, competitor research, viral content research, web page audit, rank tracking, competitor tracking and more. If you are looking to find great link opportunity then Ahrefs is the tool winning in that domain.
I thought I was the only one confused between these two tools. I wasn’t sure which SEO tools to use and whether I should prioritize Ahrefs over Semrush or the other way around. I know they have different features. When it comes to keyword research, Semrush is better, but for backlink analysis, it’s Ahrefs. This comparison helped me decide which one to get. Thanks for the article! The comments above also helped me in my decision.
The Lost Links tab has the same interface as the New Links report does. For your own domain you might want to consider tracking your own links in something like Raven or Buzzstream but this tool does report dropped links down to the day. Combine that with their crawling preferences (better links = quicker attention) and you can spot drops of substance quickly.
The total number of backlinks and their quality pointing to your complete website result in the overall authority of your domain. The external links that all point to a specific page will help this page to rank in the search engine results (SERPs). The relevance and quality of an external link are very important factors when you like to measure the impact / value of an link. To find out more about quality links have a look at this article on: the Official Google Webmaster Central Blog – https://webmasters.googleblog.com/2010/06/quality-links-to-your-site.html
Top Referring Content – This displays the most popular page that links to your target website. They determine the popularity of the page through the number of social shares it has. You can use this to help your SEO campaign by knowing which page/website has a decent social media following, and you can partner with them for more link opportunities to improve your backlink profile.
The Intersecting Link Opportunity report we love could offer an automatic version that takes into account the top 20 listings for a given keyword phrase, saving the researcher copy/paste time and having to run multiple requests. Their Most Popular Content list is definitely helpful, but doesn't give us the semantic relevancy we get from the intersecting report. 

If you're okay with the pricing they offer – Ahrefs is the perfect solution for any content creators out there. You are able to step up your SEO game with data on number of backlinks as well as info on that particular site. But before you start using Ahrefs, try out what Google already offers first, maybe it will be enough for you in the beginning.

This report can help you reverse engineer, down to the day, a link building campaign that your competitor is running (always good to be out in front of a big link push by a competitor) and can also help you evaluate your own link campaign or even help you spot a link growth issue that may have resulted in some kind of penalty or over-optimization filter.
There are numerous SEO tools out in the market, however, if link building is the topic at hand, then I honestly think that using Ahrefs is enough. Starting with the dashboard – just input the details of your site and your keywords, then it will give your potential competitors. It’s easy to use and it also has one of the best features for finding broken links, curating skyscraper articles, and link reclamation.
You can schedule a weekly technical SEO audit and our Site Audit tool will automatically start crawling your website. You’ll get a notification when it is finished in your inbox. By running website SEO audits on a regular basis, you are tracking the progress of your website’s health. With the Compare Crawls and History reports, and mini-trends on the Overview, Issues, and Page reports, you can analyze the results of different SEO audits and track changes in the number of issues over time.
What would be the purpose of/reason for moving back to a different url? If its been a few years, I’d leave it alone unless you watched everything decline since moving to the main url. Moving the forum to a new url now would probably be a bit chaotic, not only for your main url but for the forum itself…. Only reason I could imagine myself moving the forum in this scenario would be if all those links were really awful and unrelated to the url it currently sits on…
Great article. Before reading this I was practically sold on SEMrush. However, after reading this article and the comments from other readers, I’m realizing I shouldn’t be so quick to pull the trigger and that Ahrefs may in fact be what I’m looking for. I will most likely do the trial period for both before deciding, but this article definitely opened my eyes to Ahrefs possibly being my best option (instead of SEMrush). Thanks for taking the time to write this article. Great work.
Lite allows you to have a 7 day trial for $7. After the trial ends, it costs $99 per month or $990 per year. This plan allows you to track up to 5 projects (websites) and track 500 keywords per project. You can search 25 batches of keywords per day, but you can search up to 10,000 keywords per batch. I like to use it to search multiple ideas for long tail keywords at once so I don't use up all my searches.

Have you ever received a warning from Google Chrome to not visit a page? It will block the page and prevent you from going there because of some security issue. We begin by ensuring your website passes a SSL Certificate Validity Check. This a whole range of security protocols that should be within your website’s coding or built-in to the domain. It shows the world that your site is trustworthy!


In SEMrush, you can export to CSV and XLS right from Keyword Gap, Backlink Gap, Keyword Magic Tool, Keyword Difficulty Tool, Organic Traffic Insights, Bulk Analysis, Position Tracking, Ranks, Site Audit, Keyword Ad History, and PLA Research. SEO Content Template lets you export its ideas to DOC, On Page SEO checker and Log File Analyzer feature  XLS, CPC Map and PPC Keyword Tool – to CSV, and Display Advertising allows exporting to ZIP.
As a long time Moz user and I might even say a super fan of their product, it feels really odd to be writing a review of Ahrefs. But here we go--I love Ahrefs. The design, the UI, the gigantic keyword database and now the newly redesign site audit are a thing of beauty. I continue to be impressed by the data they provide, features that are added frequently and my favorite feature has to be the top pages report. (Not sure why I love that so much--but it just makes it extremely simple to research a site or competitor with that report.) 

Ahrefs make use of two link updates in your website - the Fresh Index and the Live Index. Fresh Index which updates at a longer time frame. It shows the dead links on your website, giving you the chance to change or reclaim the dead link. The Live Index, on the other hand, makes link updates every 15-30 minutes. This provides you with the chance to see regular link updates on your website.
I work with legal websites and it makes it easy to see what the top law firm websites are using for backlinks. I can then export all the backlinks into an Excel file and decide what are the best ones for me to try and obtain for our clients. The reports section is nice too, it gives us an easy to understand solution for our clients and answers their question of where their money is going to.
What would be the purpose of/reason for moving back to a different url? If its been a few years, I’d leave it alone unless you watched everything decline since moving to the main url. Moving the forum to a new url now would probably be a bit chaotic, not only for your main url but for the forum itself…. Only reason I could imagine myself moving the forum in this scenario would be if all those links were really awful and unrelated to the url it currently sits on…
Terrific blog post. So much great stuff here. Just wondering about Step #16. When you promote your Skyscraper post across multiple social media channels (FB, LinkedIn, etc.) it looks like you are using the exact same introduction. Is that correct? For LinkedIn, do you create an ARTICLE or just a short newsfeed post with a URL link back to your website?
There are numerous SEO tools out in the market, however, if link building is the topic at hand, then I honestly think that using Ahrefs is enough. Starting with the dashboard – just input the details of your site and your keywords, then it will give your potential competitors. It’s easy to use and it also has one of the best features for finding broken links, curating skyscraper articles, and link reclamation.
The thing that I liked the best about Ahrefs is that it contains a huge database of backlinks when I've checked my own website and my competitor's websites. This has allowed me to dig deeper and find out their exact linkbuilding and SEO strategies. Ahref contains a lot of tools and features that will make the life of an SEO professional or webmaster who wants more search engine traffic a lot easier. One of these features is the batch analysis feature. Basically, instead of entering your competitor's backlinks one at a time you could actually enter it once. This allows you to quickly check on the SEO metrics for a lot of competitor URLs in just one click.
Love how you just dive into the details for this Site Audit guide. Excellent stuff! Yours is much much easier to understand than other guides online and I feel like I could integrate this to how I site audit my websites and actually cut down the time I make my reports. I only need to do more research on how to remove “zombie pages”. If you could have a ste-by-step guide to it, that would be awesome! Thanks! 

The backlink index is one of the best too though at the time of writing, Moz has just improved their index. Regardless of index size, which theirs is large enough, the type of data they provide is the most useful. The broken links data is probably the most useful that isn't easily matched by other tools. Additionally, going back to the content explorer, you can find unlinked mentions, a feature that appears to have been removed in Moz's "new" tool (I may just not be able to find it).
Keyword Tool is the best YouTube keyword tool alternative. It uses YouTube autocomplete feature to generate highly relevant long-tail keywords about a particular topic. YouTube autocomplete, just as Google autocomplete, was created to make the user experience better. It helps users find videos faster by recommending related keywords when they start typing in their search query.
Brian, I have a burning question regarding keyword placement and frequency. You wrote: “Use the key in the first 100 words … “. What else? I use Yoast and a WDF*IDF semantic analysis tool to check the content of the top10 rankings. Pretty often I have the feeling I overdo it, although Yoast and WDF/IDF told me I use the focus keyword not often enough.

Love how you just dive into the details for this Site Audit guide. Excellent stuff! Yours is much much easier to understand than other guides online and I feel like I could integrate this to how I site audit my websites and actually cut down the time I make my reports. I only need to do more research on how to remove “zombie pages”. If you could have a ste-by-step guide to it, that would be awesome! Thanks!


Are you a business owner, online marketer or content creator? If so, most likely you would like more people to visit your website, read your content and buy your products or services. The easiest way to achieve it is to find out what your potential customers or readers are searching for on Google and create content on your website around these topics.
Terrific blog post. So much great stuff here. Just wondering about Step #16. When you promote your Skyscraper post across multiple social media channels (FB, LinkedIn, etc.) it looks like you are using the exact same introduction. Is that correct? For LinkedIn, do you create an ARTICLE or just a short newsfeed post with a URL link back to your website?
Hi Anil, both are great SEO tools I would say because I’ve been using both of them for a long time now. SEMrush offers even more incredible features and their databases are even bigger and regularly get updated when compared to Ahrefs. But as you said, Ahrefs is equally good and I really like their keyword analysis data to be precise when compared to any other tool.
Keyword explorer, which was released few weeks back is one of the most exhaustive tools that we have see off late. Keyword Ideas, Phrase Match and KD help content marketers to align their content marketing efforts with organic search trends. Apart from that from an on page point of view, the tool gives everything that modern age webmaster need to track their overall performance.
As a long time Moz user and I might even say a super fan of their product, it feels really odd to be writing a review of Ahrefs. But here we go--I love Ahrefs. The design, the UI, the gigantic keyword database and now the newly redesign site audit are a thing of beauty. I continue to be impressed by the data they provide, features that are added frequently and my favorite feature has to be the top pages report. (Not sure why I love that so much--but it just makes it extremely simple to research a site or competitor with that report.)
The team at Ahrefs have done an excellent job of building a comprehensive product that includes tons of useful features without succumbing to bloat. Nearly everything that's added to the tool has a use, and it's able to do more for less than most other similar platforms I've used. It's also stable and their customer support has been, in my experience, top notch.
The dashboard is an easy way to get an overall picture of our ranking, backlinks, and organic traffic. And as a small company looking to drive brand awareness through search, their keyword exploration tools are essential to our SEO strategy. It's also a pretty straightforward tool to use, so can you jump right in and get a lot of benefits straight away.
With Ahrefs, users get the best backlink checking platform in the industry. With just a few clicks of the button, users have a crystal clear profile of any website or URL. From links to anchors as well as the strength of the backlinks, Ahrefs reveals them all in an instant. Users can also monitor backlinks and follow their growth overtime and deploy smart filters and advanced reporting features to quickly discover relevant data.
There are numerous SEO tools out in the market, however, if link building is the topic at hand, then I honestly think that using Ahrefs is enough. Starting with the dashboard – just input the details of your site and your keywords, then it will give your potential competitors. It’s easy to use and it also has one of the best features for finding broken links, curating skyscraper articles, and link reclamation.
Ahref, i love teh most as it is teh most accurate keyword analysis tool, it is fast and provide you with valuable Data , so based on it you acn define your own content staretyg, without propoer planning, and Atcion plan chanecs are the data you download from arefs, would only save on your drive . Define an Action plan and use data in your inbound marketing asap you acn, it is teh only way to succeed. Best of luck
A few years back we decided to move our community forum from a different URL (myforum.com) to our main URL (mywebsite.com/forum), thinking all the community content could only help drive additional traffic to our website. We have 8930 site links currently, which probably 8800 are forum content or blog content. Should we move our forum back to a different URL?
The relevant keywords that you target with your ads will bring the right audience to your website. Showing your ads to people that type relevant keywords will result in higher click-through rate (CTR), lower cost-per-click (CPC) and higher conversion rates for your business. As a result, you will spend less money on advertising and generate a better return on investment. 

The audit is for all pages and not only one. What happens in the majority of the cases is that pages / posts have similarities so you can group them together. For example the pages of a website may be ok but the blog post pages may be missing titles. It’s a lot of work especially for a 500 pages website but you can start from the most important pages first and work your way to the rest
Keyword explorer, which was released few weeks back is one of the most exhaustive tools that we have see off late. Keyword Ideas, Phrase Match and KD help content marketers to align their content marketing efforts with organic search trends. Apart from that from an on page point of view, the tool gives everything that modern age webmaster need to track their overall performance.
Another feature of Ahrefs that could potentially help you take your campaign to even better heights is their content gap feature. It gives you the option to check which keywords your competitors are ranking for so you can stay one step ahead at all times. Basically speaking, Ahrefs gives SEOs the ability to overtake their competitors through knowing which keywords to target and focus on.
Brian, I have a burning question regarding keyword placement and frequency. You wrote: “Use the key in the first 100 words … “. What else? I use Yoast and a WDF*IDF semantic analysis tool to check the content of the top10 rankings. Pretty often I have the feeling I overdo it, although Yoast and WDF/IDF told me I use the focus keyword not often enough.
Brian, I have a burning question regarding keyword placement and frequency. You wrote: “Use the key in the first 100 words … “. What else? I use Yoast and a WDF*IDF semantic analysis tool to check the content of the top10 rankings. Pretty often I have the feeling I overdo it, although Yoast and WDF/IDF told me I use the focus keyword not often enough.
Keyword explorer, which was released few weeks back is one of the most exhaustive tools that we have see off late. Keyword Ideas, Phrase Match and KD help content marketers to align their content marketing efforts with organic search trends. Apart from that from an on page point of view, the tool gives everything that modern age webmaster need to track their overall performance.
Love how you just dive into the details for this Site Audit guide. Excellent stuff! Yours is much much easier to understand than other guides online and I feel like I could integrate this to how I site audit my websites and actually cut down the time I make my reports. I only need to do more research on how to remove “zombie pages”. If you could have a ste-by-step guide to it, that would be awesome! Thanks!

The thing that I liked the best about Ahrefs is that it contains a huge database of backlinks when I've checked my own website and my competitor's websites. This has allowed me to dig deeper and find out their exact linkbuilding and SEO strategies. Ahref contains a lot of tools and features that will make the life of an SEO professional or webmaster who wants more search engine traffic a lot easier. One of these features is the batch analysis feature. Basically, instead of entering your competitor's backlinks one at a time you could actually enter it once. This allows you to quickly check on the SEO metrics for a lot of competitor URLs in just one click.
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