Love how you just dive into the details for this Site Audit guide. Excellent stuff! Yours is much much easier to understand than other guides online and I feel like I could integrate this to how I site audit my websites and actually cut down the time I make my reports. I only need to do more research on how to remove “zombie pages”. If you could have a ste-by-step guide to it, that would be awesome! Thanks!
Another feature of Ahrefs that could potentially help you take your campaign to even better heights is their content gap feature. It gives you the option to check which keywords your competitors are ranking for so you can stay one step ahead at all times. Basically speaking, Ahrefs gives SEOs the ability to overtake their competitors through knowing which keywords to target and focus on.

As of September 2014, YouTube's own keyword tool stopped working. It was moved over to Display Planner's AdWords video keyword suggestions. To use it, you need to have an Google Ads account. Just like the non-existent YouTube keyword tool, it was created to facilitate paid video and ads promotion. Which is why keywords that you will find there might not be closely related to the topic that you want to cover.


Google cares about Content first and Links second when it comes to how it ranks a page within it's results. This tool allows us to see where competing domains are earning links and insights into the specific content that attracts links for the competition. This insights assist us in creating an actionable strategy for our clients using a CRM such as Buzzstream to import data into.
I thought I was the only one confused between these two tools. I wasn’t sure which SEO tools to use and whether I should prioritize Ahrefs over Semrush or the other way around. I know they have different features. When it comes to keyword research, Semrush is better, but for backlink analysis, it’s Ahrefs. This comparison helped me decide which one to get. Thanks for the article! The comments above also helped me in my decision.
The relevant keywords that you target with your ads will bring the right audience to your website. Showing your ads to people that type relevant keywords will result in higher click-through rate (CTR), lower cost-per-click (CPC) and higher conversion rates for your business. As a result, you will spend less money on advertising and generate a better return on investment.
This report can help you reverse engineer, down to the day, a link building campaign that your competitor is running (always good to be out in front of a big link push by a competitor) and can also help you evaluate your own link campaign or even help you spot a link growth issue that may have resulted in some kind of penalty or over-optimization filter.
The backlink index is one of the best too though at the time of writing, Moz has just improved their index. Regardless of index size, which theirs is large enough, the type of data they provide is the most useful. The broken links data is probably the most useful that isn't easily matched by other tools. Additionally, going back to the content explorer, you can find unlinked mentions, a feature that appears to have been removed in Moz's "new" tool (I may just not be able to find it).

Another function included in the backlink profile section is the data for Referring Domains. Basically speaking, it shows you the number of websites that are linking to the domain you’ve inputted in the search bar. So, in this instance, I’m using seo-hacker.com as the target website/URL, and the number of referring domains is shown with the corresponding details you will ever need:
The depth of your articles impresses and amazes me. I love all the specific examples and tool recommendations. You discuss the importance of backlinks. How important is it to use a tool to list you on directories (Yext, Moz Local, Synup or JJUMP)? Will Google penalize you for listing on unimportant directories? Is it better to avoid these tools and get backlinks one at a time and avoid all but a few key directories?
Brian is the founder of MeiggsMedia and has a love for digital marketing, entrepreneurship, and personal finance. Brian has been quoted in several online publications, including Yahoo! Finance, NASDAQ, MSN, AOL, Discover, GOBankingRates, Student Loan Hero and more. When not helping others reach their goals, Brian can be found at the gym, traveling, exploring Washington DC, or helping bloggers, entrepreneurs, and small businesses succeed at MeiggsMedia.
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