The relevant keywords that you target with your ads will bring the right audience to your website. Showing your ads to people that type relevant keywords will result in higher click-through rate (CTR), lower cost-per-click (CPC) and higher conversion rates for your business. As a result, you will spend less money on advertising and generate a better return on investment.
Detailed breakdown of all our key SEO metrics and performance history. It's very easy to compare our performance against competitors, and identify new opportunities to improve. The "link intersect" tool is amazing! You can easily see who's linking to your competitors and not your site, and work through the report list to build your presence on those domains.
Do you know that there are millions of people that are searching for something on YouTube every single day? Fortunately, YouTube is trying to make it easier for people to find what they are looking for. Which is why every time you make a search on YouTube, you will see a list of suggested terms as you start typing your search query. Usually, the most popular and relevant YouTube searches show up in these suggestions.
However, if possible, I would like you to expand a bit on your “zombie pages” tip..we run a site where are definitely enough pages to delete (no sessions, no links, probably not even relevant with the main theme of the site, not even important for the architecture of the site)..Nonetheless, I am not very sure what is the best technical decision for these pages…just deleting them from my CMS, redirecting (if there is a relevant alternative) or something else? Unindex them on Search console? what response code they should have? ..
What would be the purpose of/reason for moving back to a different url? If its been a few years, I’d leave it alone unless you watched everything decline since moving to the main url. Moving the forum to a new url now would probably be a bit chaotic, not only for your main url but for the forum itself…. Only reason I could imagine myself moving the forum in this scenario would be if all those links were really awful and unrelated to the url it currently sits on…
The thing that I liked the best about Ahrefs is that it contains a huge database of backlinks when I've checked my own website and my competitor's websites. This has allowed me to dig deeper and find out their exact linkbuilding and SEO strategies. Ahref contains a lot of tools and features that will make the life of an SEO professional or webmaster who wants more search engine traffic a lot easier. One of these features is the batch analysis feature. Basically, instead of entering your competitor's backlinks one at a time you could actually enter it once. This allows you to quickly check on the SEO metrics for a lot of competitor URLs in just one click.
One of the things that AHrefs is best at is helping with a content marketing strategy. Though it's best known as a backlink index (which it's great at and I'll get into that), coming up with good content ideas is one of the things I get the most use out of it with using the content explorer. I find articles that do well for the topics I want to target and it's clear what already resonates with your audience which is powerful.
Thank you for the great checklist. It is really useful and gave us a couple of new hints on optimization process. We’ve been using WebSite Auditor and found it exremely helpful in site’s structure and content analysis, bringing all the statistical information on the validation errors, social mentions, duplicate stuff, etc. under one roof. Still there is so many different SEO information you sometimes cannot understand what to start with. Fortunately you answered this question. Thank you again!
Ahrefs is incredibly comprehensive and straight forward. From keyword discovery to site audits I use ahrefs for all my SEO needs. It's the first SEO program I was introduced to when starting me SEM management career and has proven to be the best time and time again. I've used their competitors liker moz, SEM rush, and a couple other services- none of which have come close to stacking up.
Basically, Google shows the autocomplete suggestions whenever you start typing anything into Google search box. It is in Google's best interest to show the most relevant keywords in the autocomplete suggestions. Keywords that would help Google to retrieve the most relevant websites and help users find the most relevant content for their search query.
Great article. Before reading this I was practically sold on SEMrush. However, after reading this article and the comments from other readers, I’m realizing I shouldn’t be so quick to pull the trigger and that Ahrefs may in fact be what I’m looking for. I will most likely do the trial period for both before deciding, but this article definitely opened my eyes to Ahrefs possibly being my best option (instead of SEMrush). Thanks for taking the time to write this article. Great work.
Love how you just dive into the details for this Site Audit guide. Excellent stuff! Yours is much much easier to understand than other guides online and I feel like I could integrate this to how I site audit my websites and actually cut down the time I make my reports. I only need to do more research on how to remove “zombie pages”. If you could have a ste-by-step guide to it, that would be awesome! Thanks!
This report can help you reverse engineer, down to the day, a link building campaign that your competitor is running (always good to be out in front of a big link push by a competitor) and can also help you evaluate your own link campaign or even help you spot a link growth issue that may have resulted in some kind of penalty or over-optimization filter.
Do you know that there are millions of people that are searching for something on YouTube every single day? Fortunately, YouTube is trying to make it easier for people to find what they are looking for. Which is why every time you make a search on YouTube, you will see a list of suggested terms as you start typing your search query. Usually, the most popular and relevant YouTube searches show up in these suggestions.
Relation building – Find influencers in your market, who already published well performing content. For example: Best SEO Tools For.. , Top 10 products, etc. You know these authors are interested in your subject and are possible able (when they like your product or service) to get you in front of your audience and earn you a valuable link doing so. To quickly identify list post, resources and authors for your subject have a look at the Link Building Tool.
It depends on the size of your operation, but I think you could get just as much value out of the Mangools Suite. This is the group in charge of KWFinder. But you can also take advantage of their SERP watcher and LinkMiner, and SiteProfiler features since you have an established business. They aren't quite as powerful as Ahrefs, but they get you 90% of the way for about 50% of the cost.
Now keep in mind that, based on their stated crawling guidelines, the stronger links from stronger sites tend to get crawled more frequently so the spammiest of the spammy link approaches might not get picked up on. For that level of deep research a historical report from Majestic SEO and a link status checker, like Advanced Link Manager, is likely a better bet.
Now keep in mind that, based on their stated crawling guidelines, the stronger links from stronger sites tend to get crawled more frequently so the spammiest of the spammy link approaches might not get picked up on. For that level of deep research a historical report from Majestic SEO and a link status checker, like Advanced Link Manager, is likely a better bet.
I thought I was the only one confused between these two tools. I wasn’t sure which SEO tools to use and whether I should prioritize Ahrefs over Semrush or the other way around. I know they have different features. When it comes to keyword research, Semrush is better, but for backlink analysis, it’s Ahrefs. This comparison helped me decide which one to get. Thanks for the article! The comments above also helped me in my decision.
If you are looking for keywords in languages other than English, you will find Keyword Tool's features very useful. Keyword Tool allows you to pull keywords from 192 Google domains and use 83 Google language interfaces to generate keyword suggestions. That way we make sure that the generated keywords will be relevant to the country and/or language that you are creating your content for.
This report can help you reverse engineer, down to the day, a link building campaign that your competitor is running (always good to be out in front of a big link push by a competitor) and can also help you evaluate your own link campaign or even help you spot a link growth issue that may have resulted in some kind of penalty or over-optimization filter.

Many websites rely on other traffic generation methods such as traffic from social media, email, referrals, and direct traffic sources over search engines. For sites like these, SEO errors aren’t as important because search engines aren’t their #1 traffic source. For a smaller website, a couple of errors can have a much bigger negative effect than those same errors on a larger website.
The software is very easy to use and understand, it comes packed with lots of features that you may need two or more software suites to do. I find it worth far more than we pay for it. It has payed for itself in a very short time. It allows me to get very granular with my searches and also lets me export a lot of information so that I can make business decisions based on the whole picture.
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